Fourth down is prime time to make the wrong decision. We don't punt enough. TNT713 explains how the role of punts in flipping field position make them the most successful plays in the history of football.
Kickers are the highest scoring players in the history of the NFL. Check it out. The leagues scoring record holders are virtually full of kickers. After all, they don't call it football for nothing. Check out why three points are better than none.